2017 Product Catalog

Slingshot is dedicated to building high-performance kiteboard, wakeboard and stand up paddle board equipment that is distributed globally. New product is rolled out annually and highlighted in a comprehensive product catalog.

Working shoulder-to-shoulder with Slingshot’s lead designer as a two-man design team, managing numerous projects simultaneously and struggling to stay on top of a massive work load, I was tasked with building the entire 2017 catalog in a two week time frame. From designing the grid, general layout, and visual style to curating all the product imagery, product descriptions and product specs, I was responsible for 100% of the catalog build with limited oversight from the lead designer. Working through numerous sleepless nights and with limited proofing from the Slingshot team, the final files were handed off to the printer on time with zero errors to be accounted for postproduction.

Creative Direction: Matthew Fitchen

All Projects

Van's Aircraft

Rebrand & website redesign


2017 Product Catalog


Brand identity & cannabis packaging

Fort George Brewery

Website redesign


Book Design

Cynthia Spence
Design, Inc.

Brand Identity & Website

Board Graphics


Fort George Brewery

Sweet Virginia Series Packaging

Defiance Machine

Website redesign

Covo Espresso

Brand Identity & Espresso Packaging

Valley Isle Excursions

Destination Icons

Pacific trail


The Modern-Day Falconer

Falconry Instructional Book


Headphone Packaging


Website redesign

Logo Design

Selected Brand Identity Work
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