Van’s Aircraft

Rebrand & website redesign

Van’s Aircraft is an American kit aircraft manufacturer that has been in business for almost fifty years. The company engaged Jameson Spence Design Co. to modernize its brand and consumer touchpoints starting with the logo and website.

The objective of this project was to develop a new brand identity and website for Van’s Aircraft that reflected the exceptional quality and performance of their aircraft without looking elitist, expensive or stuck up. Deliverables included a new logo, a new visual style, brand usage guidelines and a comprehensive website, completely rebuilt from the ground up.

Assistant logo designer: Austin Heikens
Website Developer: Harmonic Northwest



Brand Guidelines

DEFINES CORRECT USAGE OF LOGO & VISUAL STYLE

Website

UX & UI COMPLETELY REDEFINED

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Rebrand & website redesign

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